Maintaining your boutique hotel’s charm, personalized service, and premium experience is crucial to avoid being categorized as an economy. Here are some PWD-approved tips to keep your property in a higher tier!
1. Space Plan & Prioritize Design
Design is a key element of a boutique hotel’s appeal. Every space should reflect your brand’s identity and offer a distinct, cohesive style that sets you apart from generic hotels. Follow our advice, and space plan to ensure you get the most of each room!
Tip: Invest in professional design and regular updates to maintain a stylish, on-brand look that appeals to your target market.
2. Deliver a Premium Guest Experience With a Strong Brand
Know your audience! Think from the guest’s perspective and establish a brand that resonates from the start. Boutique hotel guests seek unique, attentive service and should feel drawn to your brand’s personality. Every interaction, from check-in to departure, should feel personalized and seamless, reinforcing your brand’s appeal.
Tip: Train staff to remember guest preferences and offer tailored experiences that create a sense of luxury and care.
3. Provide High-Quality Amenities
Boutique hotels are known for their luxurious amenities. Ensure rooms are equipped with high-end linens, in-room technology, and thoughtful extras like locally sourced minibars.
Tip: Enhance common areas with features like a stylish lounge or complimentary snacks to create added value.
4. Offer Unique Experiences
Stand out by offering curated local experiences or in-room services that can’t be found elsewhere, making the guest’s stay memorable and unique.
Tip: Collaborate with local businesses to offer exclusive services and events that reflect the culture of your location.
For Example: The Boardwalk Hotel offers guests the unique experience of adding to their time capsule, by leaving a voice note with advice to their younger selves.
Cool, right? Think outside the box, and think about creating mutually beneficial experiences that serve your guests and your brand!
5. Ensure Top-Notch Cleanliness and Maintenance
Maintaining cleanliness and staying on top of repairs are crucial for keeping a boutique hotel in the luxury category.
Tip: Regularly inspect all areas to ensure your high standards are consistently met.
6. Deliver Outstanding Food and Beverage Options
A standout food and beverage offering can elevate your hotel. Whether through a trendy restaurant or a high-quality breakfast, ensure that all culinary experiences align with your brand.
Tip: Incorporate local flavors and ingredients for an authentic touch.
For example: Our latest boutique hotel project, The Boardwalk Hotel in Mission Beach, San Diego, CA is opening up a cantina for their guests to enhance the experience. Cali's Cantina will offer ceviche, tacos, and other authentic Mexican food. Grab it to-go, and sit in the outdoor patio, also coming soon!
Check out the mood board for the patio below, and read more about this project here - Introducing: The Boardwalk Hotel. You might just get some more inspiration for your project too!
7. Price for Value, Not Competition
Don’t compete with economy hotels by lowering your rates. Instead, focus on offering value through unique experiences and services that justify your pricing.
Tip: Offer packages that enhance the guest experience, such as complimentary meals or spa treatments, instead of discounting rates.
8. Stay Up-to-Date With Technology
Offer seamless booking options, mobile check-ins, and in-room technology to provide a modern, tech-forward guest experience.
Tip: Use guest feedback to continuously improve your technological offerings and personalization options.
9. Invest in Professional Photography!
You’ve put so much effort into creating a standout boutique hotel—don’t stop short now! Cellphone photos and amateur staging won’t do it justice. Invest in professional photography to showcase your property in its best light and captivate potential guests from the first glance.
Conclusion
Ensuring your boutique hotel stays above the economy category requires consistent attention to design, service, and guest experience. By offering unique touches, maintaining high standards, and delivering exceptional service, you’ll create a lasting impression that sets your hotel apart from the competition.
Don't know where to start?
We've got you! Book a complimentary consultation with Pink Wall Designs to discuss your project, and see how we can help! We work with exclusively with investors and can accommodate any budget. Connect with us today!