Using social media to promote your Airbnb or boutique hotel is an effective way to showcase your property, attract guests, and boost bookings. Platforms like Instagram, TikTok, and Facebook offer the perfect space to highlight what makes your rental unique.
Here’s how to make the most of them, using actual examples from our project, The Rosé House (IG: @therosehousenotl)!
1. Create a Professional Profile
Ensure your profile is polished and informative:
- Use an eye-catching profile picture.
- Write a compelling bio that highlights your property’s best features.
- Be sure to include the location of your property, how many people it sleeps and any show stopping amenities to keep people on the page.
- Include a direct link to your Airbnb listing.
For example:
The Rosé HouseThe #1 Girls Getaway in Niagara-On-The-Lake 🇨🇦🥂
📸 Seen on Narcity, Virgin Radio & TV
🏡 Sleeps 8, Chefs Kitchen & Glam Room
airbnb.com/h/therosehousenotl
2. Share High-Quality Content Consistently
Social media thrives on visuals, so invest in stunning photos and videos.
- Highlight standout features and local attractions.
- Use short-form videos for property tours or behind-the-scenes looks.
- Share posts that tell a story about your space and its offerings.
- Consider a high-impact “launch video” that includes drone footage of the exterior and proximity to any attractions.
Check out The Rosé House’s Instagram feed for inspiring examples!
3. Engage Your Audience
Social media is a two-way street—interaction is key!
- Respond to comments and messages quickly.
- Post interactive content, like polls, Q&A sessions, and “this or that” games.
- Host giveaways to boost engagement and reach.
- Collaborate with like-minded brands or businesses for joint promotions.
For instance: The Rosé House partnered with Trius Winery, offering a package for a tour and wine tastings for 4 guests and a one night stay at the property. Following this partnership, the follower count on Instagram increased by 100%!!
4. Incorporate User-Generated Content
Guests can be your best marketers.
- Encourage guests to tag your profile in their posts.
- Repost high-quality guest photos (with permission).
- Offer small perks for social media reviews or mentions.
For example:
5. Try Paid Advertising
Paid ads can help target the right audience for your Airbnb.
- Focus on specific demographics or travelers visiting your area.
- Use retargeting ads to re-engage those who’ve viewed your listing but haven’t booked.
For example: The Rosé House caters primarily to groups of women getting together for bachelorette parties, and other milestone events. Given this demographic, ads might be targeted towards women aged 20-60.
6. Collaborate with Influencers
Partner with travel or lifestyle influencers to reach a broader audience.
- Look for influencers whose style matches your brand.
- Offer stays in exchange for authentic content.
- Consider allowing influencers to use your property as a photoshoot location for their promotions—this subtle approach boosts visibility without feeling overly commercial.
For example: A 29 year-old influencer had a high end beauty routine she wanted to film. The owners of The Rosé House offered up their property, resulting in this video as a “secondary” promotion of the house, rather than an in-your-face advertisement.
7. Showcase the Destination
Social media is a great place to highlight what guests can enjoy nearby.
- Share posts about local events, restaurants, or attractions.
- Post seasonal content to attract travelers year-round.
- Partner with local businesses for cross-promotion.
For example: The Rosé House offers guests an experience menu, featuring curated activities like private wine tastings or spa packages. Sharing these experiences on social media attracts guests and builds partnerships with local vendors.
8. Track Your Progress
Use analytics to see what’s working and refine your approach.
- Monitor engagement rates and clicks on your listing.
- Focus on the types of content that generate the most interest.
Conclusion
Social media is a powerful tool to make your Airbnb stand out. By optimizing your profile, posting compelling content, and engaging with your audience, you can boost bookings and create lasting impressions.
Want to take your Airbnb’s appeal to the next level?
Pink Wall Designs can help. Book a complimentary consultation with us today to elevate your space and attract more guests. Plus - Join The PWD Academy to get more insider tips like this, sent directly to your inbox on a quarterly basis!